Without clients, you don’t have a business.
So a really key part of successfully transitioning from Corporate to Consulting is making sure you have clients, and more critically making sure they are the right clients, and trust me the wrong client will absolutely make you regret your decision to move out of corporate!
THIS SHORT COURSE IS FOR YOU IF....
- You struggle with the idea of targeting your business to an ideal client, and saying no to potential $ that doesn’t align with them
- You struggle to understand how targeting an ideal client can help your business grow
- You want to move out of the wheel of being everything to everybody
- You want to have more consistency in your consultancy business
WHO AM I?
My name is Michelle Kvello and 10 years ago I stepped out from Corporate to a Consultant life.
I left corporate life because it was no longer giving me what I needed in terms of…life. When I made the leap I was spent. I was burned out and knew that my professional choices were no longer the right ones for me.
I could see what the road ahead looked like in terms of progression and realised that it just wasn't for me anymore. I wanted to design a career and a business that aligned with my values and the balance I wanted in my life.
It wasn’t that I wanted to work less or do less. I was still extremely ambitious; my ambitions just no longer fitted within the corporate mould. I wanted more autonomy, more variety, and more flexibility around work and family.
So I jumped, practically blind, into consulting life…..and I made mistakes, many of them! From over-servicing clients to sleepless nights about my sales pipeline, from working myself into burnout (again!) to saying yes to the wrong clients.
Fast forward to today, I now run a 7 figure virtual CFO business, Lantern Partners. I have a team of 10 and work with clients both nationally and internationally. I was recently named one of the Top 50 Women in Accounting and as a finalist for CFO of the year in the Australian Accounting Awards. I am a frequent podcast guest and a regular contributor to publications including Dynamic Business and CFO Magazine.
I share this with you not to toot my own horn but to show you what’s possible. I’ve been where you are, and I've walked those really uncertain steps and I can honestly say I wouldn't change it for the world.
Because I had no plan, aside from a rough, knocked together budget that I had literally called “What’s the worst that could happen”, the road was bumpy, uncertain and far more nerve wracking than it needed to be.
I don’t want that for you.
I want you to be able to make the move, confident in your choices and with a practical guide through the key building blocks so that you achieve the success you deserve. Think of it as your 10 year head start!
This course, How To Find My Ideal Client, is just a small taster of my larger course, Corporate to Consultant.
FIND OUT MOREIt can be very tempting starting out to just work with anyone on any project. Just so you can say you have an actual client. Resist resist resist. The most helpful thing I did long-term for my business when I started out was to work out who I wanted to work with.
I asked myself a few simple questions and now want to share them with you.
Trust me, from over 10 years of experience growing a successful Fractional CFO firm, getting a clearer idea as to who your ideal client is will…
- Make it an easy ‘yes’ when you send proposals
- Allow you to be really clear when talking to a potential client or someone in your network as to what it is that you offer
- Which in turn leads to it being much easier to market your business!
- Make it a whole lot easier to figure out how and where to find them
WHAT I COVER
Identifying what your ideal client looks like
Having the confidence to own your niche
Figuring out how to find those ideal clients
The importance of consistency in your sales approach
INVESTMENT
WHERE TO FROM HERE?
Once you complete all your details you’ll get immediate access to all your course material.